The Direct Drive Design Is a Brand-new Surfboard Flex Technology from Firewire to Improve Performance

The Firewire Surfboards Company, famous for the production of its updated surfboards, further develops flex technology bringing up-to-date styling and structure of the surfboard.

According to Chuy Reyna, who is currently a marketing director and co-proprietor of Firewire Surfboards, the Direct Drive is the company’s most sophisticated surfboard since a lot of elements are used in it for a better flex.

Thanks to this technology, there are a lot of ways for the flex adjustment.

When speaking about Direct Drive, flex technology is the main point.

The difference between the Future Shapes Technology surfboard and the Direct Drive is that the first one has a parabolic balsa rail, while the Direct Drive frame technology means a rod inside the body made of carbon for a better flex.

Connection of the rods is made with the help of highly-dense nodal points inside the foam of the surfboard, while the basic part and the Future Fins boxes are connected to one another.

The company says that, due to this technology, it is now possible to better manage the movement of flex and have a higher-level flex memory also thanks to this construction and technology.

The Direct Drive responds better and faster owing to the parabolic carbon bar system as opposed to Future Shapes Technology parabolic balsa rail.

Firewire Surfboards

Reyna believes that it is this technology that has made the company so successful now. He claims that the technology generates a lot of flex, while the flex, in its return, generates a lot of momentum, and the latter generates a lot of spring.

Does this mean that the Firewire has opened the door into the future for us?

According to this technology, it is not only the question of the size when it comes to finding the right surfboard now. Surfers may soon be able to have an option of a wide range of flex.

Reyna says it is in their hands to make their surfboards assigned to flex. Not only the main dimensions can be numbered: flex can have its own number, too.

This can be done thanks to the replaceable bar structure technology.

This new model and its flex technology mean the perfect surfboard because it meets the needs of the surfer by means of this structure.

The arrangement of the rods can be changed before manufacturing the surfboard. A surfer can use rods of varying thickness or other characteristics for a better flex.


This idea of custom-built Firewire surfboards sounds promising, but it currently seems impossible to be put into life.

The reason is it will be very expensive to be produced.

As Reyna sees it, the rods cannot be embedded manually because of possible dangers caused by their structure. They are connected by highly-dense nodal points.

This technology requires very good engineering so that the whole structure is durable with the rods staying safely stable on the surfboard. CNC and CAD devices do all the job which takes a lot of time.


There is still a lot to be done, but the first step has been made. Ideally, one could order a surfboard with three rods varying in volume or thickness.

Not long ago Firewire created the model called the Rapid Fire which has the carbon bar system used in the Direct Drive surfboard and a bamboo springer.

A top surface is covered with a bamboo coating. This material contributes, to a greater extent, to the flex texture and protection against breakage.

The Rapid Fire is considered to be a top-notch design with the production-friendly technology and a cost of less than $600.



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